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M1 chooses Nokia to deliver its full multimedia messaging solution

date: July 4, 2002

Singapore mobile operator MobileOne (M1) has signed an agreement with Nokia for the supply of a complete end-to-end multimedia messaging (MMS) system for M1's next-generation mobile network. Nokia will deliver and deploy the system as M1's preferred partner in MMS. Beyond the supply of network equipment and software, Nokia will dedicate resources on the ground in Singapore to prepare for M1's MMS launch.

Under the agreement, Nokia will supply its Nokia Multimedia Messaging Center (MMSC), as well as the Nokia Terminal Gateway for non-MMS legacy phones, and the Nokia Profile and Terminal Management servers. In addition, Nokia will provide system implementation and integration to maintain the competitiveness of the MMS solution.

"For us, MMS is clear step towards 3G roll-out in Singapore," said Mr Neil Montefiore, Chief Executive Officer of M1. "We've had remarkable success with SMS, and we foresee that MMS will form the next wave of mobile data, moving us beyond text to images and sound while spurring an increase in data traffic. With the launch of our multimedia messaging service, M1 will bring our subscribers face-to-face with the potential of future 3G services."

 


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This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

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