Qualcomm and Teleepoch
Enter Into a 3G CDMA Subscriber Unit License Agreement, October
6, 2007
MTN chooses Cambridge Broadband
Networks for multi-service wireless network in Rwanda, October 6,
2007
Brazilian government to
publish 3G bidding rules soon, October 6, 2007
KTF 3G service suffers
from technical problems, October 6, 2007
Argentina’s Personal
lunches 3G service in Rosario, October 6, 2007
Russia has it's first 3G
network, October 6, 2007
AT&T could drop Alcatel-Lucent
as 3G mobile network supplier, October 6, 2007
Enea Extends License Agreement
with ZTE for 3G Handsets, October 2, 2007
LG to unveil premium handsets
in Brazil, October 2, 2007
KTF 3G subscribers doubled
in less than 3 months, October 2, 2007
3G policy in India will
be non-uniform, October 2, 2007
- previous news
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Mobile Portal Market Finds New Lease of Life, says IDC
July 9, 2003
According to the latest mobile research from IDC, mobile portals will
account for over 42 million users in Western Europe in 2007 and the value
of the market will be more than $1 billion.
“The growth of mobile portals represents an important development area,
influencing many of the applications and services that could help a successful
take-up of 3G in the future,” said Rosie Secchi, senior research analyst
with IDC’s European Wireless and Mobile Communications service. “There
is no such thing as one mobile portal for all - mobile users are very
different in attitudes, demographics, and mobile Internet usage. Only
by understanding these differences will mobile operators and other players
in the mobile market be able to provide services that have relevance and
value to these different groups."
Mobile operators such as Vodafone, Orange, T-Mobile, and O2 have launched
pan-European portals which allow customers to have very similar - if not
the same - services around their different countries of operations. This
biggest network operators in Europe are competing to this end, and this
further emphasizes how important it is for mobile operators to own their
customers, thus providing value through branding, sponsorship, content,
and effective marketing. As mobile operators tend to globalize their brands
and services, this seems to be the natural evolution for mobile operators
looking for real success in these kinds of services.
The success of any portal depends on the quality and relevance of the
services it offers to users. “IDC believes that in order to get the full
potential of the portal in the medium- to long-term, portal providers
should focus on creating a guided rather than a controlled environment,
establishing strong partner relationships in order to provide a unique,
customizable user experience,” said Secchi. “Advertising, entertainment
services offered by mobile operators, content providers, and third-party
companies will play a big role in the future success of the mobile portals
in maximizing revenues, as long as the campaigns are targeted, personalized,
and provide value to customers."
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3G Motorola A920
