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3Australia signs deal with Allphones

July 13, 2003

Hutchison Telecoms has signed an agreement with mobile phone retailer Allphones to distribute 3Australia through Allphones stores in Adelaide, Perth, Brisbane and Sydney.

Allphones, an independent mobile phone retailer with over 13 years experience, will begin selling 3Australia in participating stores in Adelaide and Perth.

Hutchison Telecoms CEO Kevin Russell said the agreement with Allphones was sparked by the strong customer response to 3Australia since launch in Melbourne and Sydney in mid-April.

“We are very pleased with the customer response to the first phase of our launch, in Melbourne and Sydney,” Mr Russell said.

“As we now move into phase two, we are intent on ensuring we have strong distribution to satisfy the customer demand we expect in Perth, Adelaide and Brisbane.

The retail strength of Allphones will add to the flagship presence of our 3Australia shops network and our growing dealership reach,” he said.

Allphones will distribute 3Australia through 16 stores in Adelaide and 19 stores in Perth from July followed by another 12 stores in Sydney from September.

CEO of Allphones, Tony Mitchell said his company was pleased to strike up the relationship with 3Australia. "We think 3G represents the next big opportunity in the mobiles market and we are glad to be on board with the first 3G operator in Australia" Mr Mitchell said.

"Allphones is committed to opening our first stores in Queensland by September as evidence of our belief in the growth in the market being stimulated by the 3G technology". Mitchell added.

This week 3Australia shops will be open in Sydney, Melbourne, Perth, Adelaide, Brisbane and the Gold Coast. Orange dealerships operate in Melbourne and Sydney. 3Australia will be sold by Strathfield Car Radio stores in Sydney, Melbourne, Perth and Adelaide. In Brisbane, Strathfield operates under the brand Brisbane Car Sound. Allphones stores will sell 3Australia in Adelaide, Perth, Brisbane and Sydney.

 


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