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Brand Value; Samsung,Motorola Up, Nokia Down
July 26, 2004 - source: Telecoms
Korea
Samsung and Motorola turned out to enjoy a big gain in brand value while world's biggest mobile phone manufacturer, Nokia, suffered value loss. According to Annual Ranking of the 100 Top Global Brands reported by BusinessWeek and Interbrand, a leading brand consultancy, Samsung's brand value ranked 21st in the world, jumping US$1.7 billion to US$12.5 billion from last year's US$ 10.84 billion. Last year, Samsung was at 25th place.
The brand value of Motorola, the second largest handset maker in the world, was measured at US$ 3.48 billion, up US$ 377 million from US$ 3.13 billion of last year. It landed at No.76 from No.81 in last year.
In contrast, the dominant cell phone maker, Nokia, whose brand value was US$ 29.4 billion last year, suffered brand loss of US$ 5.4 billion to US$ 24.41 billon. It also slipped to No. 8 from No. 6.
This year's new comer, Siemens rose to No. 39 with US$ 7.47billonn of brand value and Panasonic jumped from No. 79 to No. 77, gaining small rise in its brand value to US$ 3.48 billon from US$ 3.25 billon in the previous year.
The report said that Samsung's brand value increased 15.7%, which is the 4th largest gain among 100 Top Brands, following Apple (23.7%), Amazon.com (22.1%) and Yahoo!(16.7%).
|
Company
|
Rank
|
Brand Value($millions)
|
Percent Change
|
Country of Ownership
|
|
2004
|
2003
|
2204
|
2003
|
|
Nokia
|
8
|
6
|
24,041
|
29,440
|
-18%
|
Finland
|
|
Samsung
|
21
|
25
|
12,553
|
10,846
|
16%
|
Korea
|
|
Siemens
|
39
|
new
|
7,470
|
new
|
new
|
Germany
|
|
Motorola
|
76
|
81
|
3,480
|
3,103
|
12%
|
U.S.
|
|
Panasonic
|
77
|
79
|
3480
|
3,257
|
7%
|
Japan
|
|
Source; Interbrand, Businessweek
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