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IMS gateway to innovative services

July 30, 2004

IP Multimedia Subsystem (IMS) architecture is the subject of a new 3G Americas white paper outlining the benefits and multiple applications of the innovative technology for both operators and their customers. IMS network infrastructure enables the convergence of data, speech, and mobile network technologies over an IP-based infrastructure. Designed to fill the gap between existing traditional telecommunications technologies and the Internet, IMS provides the key functionalities required to enable new IP services via mobile networks taking into account the complexity of multimedia, constraints of the underlying network, managing mobility and the multitude of emerging applications.

IMS permits and enhances real time, multimedia mobile services such as rich voice, video telephony, messaging, conferencing and push services by responding to the emerging trend to move toward a common, standardized subsystem. As data services proliferate and the value chain expands, current vertical application platforms are proving insufficient to meet operator needs. IMS represents a standardized, reusable platform providing a better way to experiment with, deploy, integrate, and expand consumer and enterprise voice and data services.

"IMS brings multiple benefits to network operators and end users in terms of new services and overall experience," stated Chris Pearson, President of 3G Americas. "Operators who adopt IMS early stand to gain competitive advantages. In addition to lower operating costs, it allows operators the choice of selecting the best vendor components for their particular needs. The IMS infrastructure also offers open and standard interfaces to third party application developers for creating sophisticated and attractive bundled multimedia services."

IP Multimedia Subsystem (IMS) Overview and Applications presents a detailed review of the background and potential of IMS architecture, with examples of various advantages that this new environment can offer to operators and end users in terms of delivering new services and overall user experience.

IMS services may include Push-to-Talk-over-Cellular, real time video sharing, interactive gaming, Instant Messaging Services, voice messaging, voice and video telephony, and video-conferencing. IMS enables these user-to-user communications services via a number of key mechanisms described in the paper. Several industry groups have contributed to the standardization of the network requirements, architecture, and network level protocols.

"We are providing operators with the reasons why they should deploy IMS as an integral part of their core network," explained Vicki Livingston, 3G Americas' Director of Marketing. "It will help operators to translate technical concepts into end user benefits for both enterprise and consumer markets via the GSM family of technologies -- GSM/GPRS, EDGE and UMTS -- while serving the operator's bottom line profits at the same time."

 

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