Qualcomm and Teleepoch Enter Into a 3G CDMA Subscriber Unit License Agreement, October 6, 2007

MTN chooses Cambridge Broadband Networks for multi-service wireless network in Rwanda, October 6, 2007

Brazilian government to publish 3G bidding rules soon, October 6, 2007

KTF 3G service suffers from technical problems, October 6, 2007

Argentina’s Personal lunches 3G service in Rosario, October 6, 2007

Russia has it's first 3G network, October 6, 2007

AT&T could drop Alcatel-Lucent as 3G mobile network supplier, October 6, 2007

Enea Extends License Agreement with ZTE for 3G Handsets, October 2, 2007

LG to unveil premium handsets in Brazil, October 2, 2007

KTF 3G subscribers doubled in less than 3 months, October 2, 2007

3G policy in India will be non-uniform, October 2, 2007

- previous news

At The Races, William Hill and 3 launch UK's first live interactive 3G sports service

July 10, 2005

At The Races and William Hill announced the launch of the UK's first live, daily, interactive 3G sports service on 3. The service, which has its official launch, has now been live and operational for over a month.

At The Races 3G will make available all of At The Races' previews, news, analysis and UK and Irish horseracing content as a live broadcast to over 3 million subscribers on the 3 video mobile network. At The Races joins 3's leading range of sports content over 3G, from UEFA Champions League action to highlights from Ricky Hatton's big fight.

With over 6 million 3G handsets now in use in the UK, the mobile video market is tipped to explode as interactive content becomes more readily available to users via video short codes.

Matthew Imi, Chief Executive of At The Races said, "We are delighted to be the first UK broadcaster to launch a service of this kind and particularly pleased that it is British and Irish horseracing leading the field. 3G technology is perfectly suited to coupling horseracing content with a betting application and our service is very straightforward to use with no need to download special players. In addition, transmission by means of the 3G video stream is no more than a second behind the TV broadcast."

Gareth Jones, COO of 3, commented: "This new TV streaming service launched first on 3 means racing fans up and down the country won't miss a thing. 3's customers already enjoy the best 3G services in the UK, whether that's watching Ricky Hatton's big fight or watching all the action from the Big Brother house live on mobile. "

William Hill to be betting partner for At The Races 3G service

The At The Races 3G service is also the first to mix interactivity with video content via short code access.

Through an agreement with William Hill, the world's largest telephone bookmaker, At The Races 3G allows users to place bets while they watch live racing on their phone.

Using their video call function users simply dial 83415 on their handset to view live ATR TV coverage with full commentary and then press '1' at any time to connect directly through to the William Hill call centre. From there they can place a bet, if they are over 18 with a valid account, while they watch and press '#' to revert instantly to the live coverage with full audio feed.

The At The Races 3G service will shortly be available to Vodafone and Orange customers.

The At The Races 3G service is powered by Requestec which aims to launch a number of similar short code applications for other brands.

Video call charges for the At The Races 3G service are billed by the network operator on a per second basis at £1.00 / minute.

Users wishing to bet over the service must be registered customers of William Hill or can register when they opt to go through to the call center to place a bet.