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LGC Wireless brings 3G mobile usage indoors
July 24, 2006
LGC Wireless announced that its InterReach Unison systems are bringing 3G cellular usage inside some of Malaysia's signature buildings, including the Petronas Towers (the world's tallest twin towers building), the Berjaya Times Square theme park and shopping center, and the Mid Valley Mall. By enabling 3G coverage inside these facilities, LGC Wireless is helping wireless carriers increase revenues and customer satisfaction by delivering advanced mobile enterprise applications, interactive games, and other high-speed services to subscribers wherever they are.
According to the head of the Mobile Access Division at Celcom, one of Malaysia's leading wireless service providers, "In-building coverage is crucial to consumer acceptance of 3G data services, because studies have shown that 70 percent of 3G calls originate from inside buildings. The LGC Wireless system has allowed us to deploy strong 3G coverage throughout properties such as Berjaya Times Square and Mid Valley Mall with minimal disruption."
While indoor coverage is a challenge for all cellular services, supporting indoor 3G service is even tougher because it uses a higher frequency which is more easily attenuated by steel, concrete, and other building materials. LGC's system overcomes these issues by using distributed antennas, managed hubs, and standard fiber and Ethernet cabling for fast, non-disruptive, and cost-effective deployments that deliver the same high signal strength throughout a building. By deploying Unison systems, the Petronas Towers, Berjaya Times Square, and Mid Valley Mall can now deliver the most advanced wireless communications services to tenants and visitors of their buildings.
"Malaysia, Japan, and other Asian countries have been the world's early adopters of 3G cellular technology, and these deployments show how they are enabling it for business and recreational users inside their buildings," said John Spindler, vice president of marketing at LGC Wireless. "The owners of these marquee properties and our other customers choose our systems because they deliver the highest performance, offer virtually limitless scalability, and can easily be upgraded to support new services in the future."
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