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Hutchinson 3G to show football on your phones (update)

date: June 30, 2001

The English Premier League yesterday secured a deal believed to be worth around £35million with a mobile phone firm for football rights.

Hutchison 3G becomes the Premier League’s "Official Mobile Service Partner", and in the future customers will even be able to see footage of match highlights on hi-tech mobile phones.

The deal gives the firm the rights to provide Premiership content to mobile phones and other hand-held devices until July 2004.

As well as results and goalscorers, customers in the UK and Ireland will be able to receive video footage of selected goals seconds after they have been scored, match commentaries and still photos.

Colin Tucker, managing director of Hutchison 3G, said: "We are putting together a wide range of sports services for customers, ahead of our launch in 2002, and this is a great starting point for us.

"We believe these rights give us a head start on our competitors and will be a strong subscription driver at launch.

"Football supporters are major users of mobile phones and online services, so we feel this will make our products very attractive."

Richard Scudamore, Premier League chief executive, added: "This is the first time that the FA Premier League has sold mobile rights and we are sure that Hutchison 3G will be able to provide a valuable and innovative range of new services for football fans to enjoy up and down the country."

 



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