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3G - Coming To a Street Corner Near You

June 3, 2003 - source: BWCS

As a growing number of mobile operators add erotic services to their 3G content rosters the sex industry is also eyeing the next-generation technology as the next frontier in personal services. According to reports in the South China Morning Post the Hong Kong police force have discovered that pimps are using photo-messaging handsets to sell the services of prostitutes.

At present this practice involves using the handsets to show digital images of the girls to potential clients but as photo and video messaging becomes more ubiquitous and affordable the Hong Kong police fear that pimps will use the technology to send images directly to the handsets of potential customers.

The ability of 2.5G and 3G to combine the personal nature of mobile services with the easy accessibility of content via the internet has marked them out as natural channels for adult services. Mobile operators including Hutchison 3G (UK), E-Plus and Virgin Mobile have already added adult services to their platforms and several US operators are thought to be looking at premium SMS adult text-chat offerings.

Porn baron Charles Prast recently stated that he expected the early success of erotic content on the internet to be repeated in the 3G arena. Prast, who is CEO of Private Media Group, predicts that adult services could initially account for up to 80% of mobile data traffic over 3G networks. Industry estimates as the value of the mobile porn market vary from US$4 billion up to US$12 billion by 2006.

 


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This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

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