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Apple Announces QuickTime 6.3 with Support for 3GPP

June 3, 2003

Apple announced QuickTime 6.3, the industry's first mainstream solution to support the 3rd Generation Partnership Project (3GPP) standard and to deliver a foundation for the creation, delivery and playback of rich multimedia content over wireless networks. Building on the success of QuickTime 6, version 6.3 enables users to share high-quality video, audio and text on a new generation of wireless devices including cell phones and PDAs. QuickTime 6.3 delivers extensive support for the 3GPP standard, including Advanced Audio Coding (AAC) and Adaptive Multi-Rate (AMR) audio, MPEG-4 and H.263 video, 3G Text (TX3G) and native .3gp file format support.

"QuickTime's support of open standards like MPEG-4 and 3GPP now make it the best technology for creating and deploying content in the wireless world," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "QuickTime 6.3 delivers the first 3GPP content creation and playback software and extends our industry leading support of open standards beyond the desktop into the mobile market."

"NTT DoCoMo's FOMA is the standards-based 3G service which allows users to enjoy "i-motion" video clip distribution and "i-motion mail" video clip email service," said Takeshi Natsuno, Managing Director of NTT DoCoMo's i-mode Planning Department. "We are thrilled that QuickTime 6.3 has made standards-based content creation and desktop playback a reality for NTT DoCoMo subscribers that can now share personal movies captured on their phones with friends and family on Mac and PCs."

"Nokia welcomes the release of QuickTime 6.3, featuring support for 3GPP codecs and formats," said Janne Juhola, senior technology manager, Multimedia Technologies, Nokia. "Our company is strongly committed to the creation of an ecosystem in which open standards ensure interoperability across a wide range of device categories, networks, services and applications. Nokia believes the inclusion of 3GPP support in QuickTime creates a wealth of exciting new opportunities for both desktop and mobile phone users."

Extending the reach of multimedia to a new generation of wireless devices, QuickTime 6.3 support for 3GPP delivers high-quality video, audio and text for use in end-to-end, standards-based content delivery solutions. The high-performance MPEG-4 video codec and the time-tested H.263 video codec both provide excellent results at low data rates. The modern AAC audio codec delivers exceptional quality music at a broad range of data rates while AMR provides narrowband audio encoding designed specifically for speech. 3G Text support in QuickTime 6.3 is time-based for accurate synchronization of titling and captioning with audio and video tracks.

 


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ISBN: 0470847751
This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

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