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Motorola wants a bigger slice of the 3G handset market

June 22, 2003

Motorola, a US based company, announced the handset maker is planning an aggressive comeback to narrow the mobile phone sales gap with Nokia and to be more strongly presented on the worldwide market.

The president of Motorola Tom Lynches expects the group by the end of 2003 to have already brought out five next-generation 3G mobile handsets including fifteen 2.5G colour handsets.

Nokia currently is the biggest mobile handsets provider with 35% of market share while Motorola is only 4th with 12% market share which the company is hoping to increase to 18% by the end of 2003.

At the present time, Motorola and Nokia are the only non-Japanese handset makers to have launched 3G handsets on a commercial basis and each of the companies have one WCDMA 3G handset released on the market.

Motorola is way ahead of Nokia in the 3G phone war. Motorola launched their first 3G handset called the A830 back in March 2003 for Hutchison's 3G networks in Italy, UK and Australia. While Nokia only launched their 6650 two weeks ago in Japan for Vodafone J-Phone. The A830 is currently outselling the 6650 by 16 to 1 and critics have said the A830 is a more superior handset with better functions.

To increase its market share over Nokia, Motorola have announced 2 new handsets to be released during the summer on Hutchison's 3G networks, the A835 and the A920.

Motorola also licensed its 3G phone technology to Siemens Mobile. The Siemens U10, based on the Motorola A830 was launched on Hutchison's Austria 3G network back in April 2003.

The A835 is an improve rendition of the A830 and will be Motorola's first attempt to release a video phone with video conferencing facilities. The A920 is a PDA type phone with touch-screen interface. Both of the phones are GPS enabled and will be selling between £250 to £300.

Nokia have no new line-ups of 3G phones this year.

 


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last updated: January 12, 2004

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