| |
Gemplus deploys "Over the Air" services for H3G in Australia
June 19, 2005
Gemplus International announces the deployment of its GemConnect OTA platform for "3 mobile" in Australia - Hutchison Telecom's 3G network - and their first successful campaign update to over 470,000 USIM cards in 3's 3G network.
Following a national roaming arrangement with Telstra, which will result in significantly expanded mobile coverage for 3 customers, the company needed to update the preferred roaming network list stored within the USIM of each subscriber. Gemplus was able to carry this out remotely without the subscriber entering the point of sale or swapping their USIMs for an updated one, thus significantly reducing costs for 3. GemConnect OTA creates a communication channel between the USIM and the operator, enabling the operator to stay in touch with its customers, update the cards with both operator and subscriber-centric applications, and maintain a relevant service based on its subscribers' needs. Content includes updates for preferred roaming lists, service subscription and other data management. The benefit to the operator is an ability to keep in touch with their subscribers while reducing the heavy costs and hassle of frequently replacing USIMs as services evolve.
"Gemplus' Over the Air platform allowed us to enable our customers to take advantage of improved network coverage simply, quickly and with minimal intrusion. It's a flexible solution that ultimately benefits the customer," said Michael Young, Director Technology, Infrastructure and Services, Hutchison.
Gemplus is the worldwide reference for OTA services, in particular for 3G networks, and this is part of the global agreement between Gemplus and the Hutchison 3G group of operators.
"Since 2003, Gemplus has deployed 3G OTA services to H3G networks around the world", said Philippe Vallée, Executive Vice President, Telecom, Gemplus. "3 appreciates the benefits of OTA technology in terms of creating an on-going relationship with their subscribers and making the most of the USIM's privileged position in the hands of the end-user."
|
