3 wins Marketing Society "new brand of the year"
June 20, 2005
Video mobile network 3 has been recognised as the best new brand of the year at the Marketing Society Awards for Excellence.
The judges identified "3's swift rise in the industry as a worthy standout" from the other entries in the category, including IPC Media's new lifestyle magazine for men, Nuts. 3's advertising campaign "Welcome to our network", created by WCRS, has built 3's brand around a playful attitude to new technology, as well as highlighting 3's value compared with the old networks.
Bob Fuller, 3's Chief Executive commented: "3's brand personality is simple; we're young, fun and a little bit cheeky. 3 is different and proud to be so, we're delighted to receive industry recognition of 3's brand value."
Hugh Burkitt, Chief Executive of the Marketing Society said "To win the best new brand title, 3 had to demonstrate that it had created superior value for customers and real commercial success. The judges were clear that 3 had done this and was a deserving winner in a very competitive category."
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