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Sony and Qualcomm Deliver Music Content via CDMA2000 1xEV-DO and
the BREW Platform
March 13, 2003
Qualcomm, and Sony Music Entertainment (SME) announced that the
two companies have successfully delivered SME music video content
to CDMA2000 1xEV-DO trial users with BREW-enabled handsets. The
success of these tests further underscores the value of the high-bandwidth
capabilities of CDMA2000 1xEV-DO, coupled with the Binary Runtime
Environment for Wireless (BREW) platform, for delivering compelling
content to end users.
"CDMA2000 1xEV-DO and BREW provide us with highly effective technical
and business solutions for the creation and wireless delivery of
interactive multimedia content for music fans," said Thomas Gewecke,
senior vice president, Sony Music Digital Services. "These technologies
will represent an important new element of our mobile service business,
and we look forward to using them to enhance our growing portfolio
of wireless music content offerings."
"The success of this test with Sony Music Entertainment is very
gratifying," said Gina Lombardi, senior vice president of marketing
and product management, Qualcomm Internet Services. "It further
proves that offering dynamic multimedia content to consumers will
be a winning proposition for major content providers such as Sony."
Deployments of the BREW solution continue as operators throughout
the world join Verizon Wireless and ALLTEL in the United States,
KTF in South Korea, KDDI in Japan, and China Unicom in commercializing
BREW-based services. The Joint Venture between Telefónica Móviles
and Portugal Telecom plans to roll out BREW services to subscribers
in Latin America this month, and U.S. Cellular has launched a BREW
user trial. More than 40 BREW-enabled handset models have been offered
to consumers worldwide and more than 40 device manufacturers have
indicated their interest in the BREW platform.
CDMA2000 1xEV-DO technology provides the highest spectral efficiency
of any mobile, wireless wide-area network in existence today, supporting
peak data rates up to 2.4 Mbps in a standard 1.25 MHz frequency
channel. Optimized for the Internet, CDMA2000 1xEV-DO incorporates
a flexible architecture based on standard Internet Protocols (IP).
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