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Actix IVS Software Enables UMTS 3G Wireless Operators to Enhance Services Quality and Networks

March 25, 2003

Actix, the global provider of wireless network and service performance software, has introduced a new infrastructure verification (A-IVS) solution that will help mobile operators increase productivity, lower development costs and improve Quality of Service levels for their 3G customers. Developed specifically for UMTS (WCDMA) 3G networks, Actix’ desktop-based IVS software provides access to previously inaccessible service-related performance information from high-level service health checks to an individual subscriber’s service experience.

Actix said by using it's IVS technology, mobile operators can gather and assess this data without having to conduct expensive and time-consuming drive tests, saving both time and money, and enabling operators to quickly address technical issues that may affect the Quality of Service (QoS) levels offered to their subscribers. Actix IVS software offers significant cost savings at a time when operators are working hard to improve productivity, profitability and increase both customer retention and QoS levels.

While operators will benefit from the cost reductions delivered by eliminating the need for manual drive testing, operators’ wireless engineers will appreciate how Actix’s IVS software reduces their workload at a time when their and knowledge and resources are already being stretched, as they struggle to optimize both wireless links and IP connections. The software enables wireless engineers to fix networks more quickly by providing visibility of the interaction of various network elements and the quality of each individual service that is delivered to the subscriber.

Using Actix’ IVS analysis software, wireless operators can trace performance information across the entire network, from the air interface to the core network, giving them that ability to identify core network, subscriber, handset and Internet destination-specific problems.

If, for instance, a customer is experiencing slow download speeds on his or her wireless data device, that problem could be caused by the radio link, which might have experienced difficulty setting up the connection, or by the IP portion of the network, which could be experiencing network congestion due to heavy Internet usage. Actix’s IVS software enables operators to quickly resolve the cause of the problem by isolating the portion of the network that caused the fault.

Rob Dobson, CEO of Actix said, “Actix’s new software enables UMTS wireless operators to monitor service quality from the subscriber’s perspective. This is particularly important as wireless data traffic increases and stretches the current capabilities of the wireless network. Savvy wireless operators are implementing management tools that sit on top of their UMTS networks and enable them to maintain optimal service quality for each individual subscriber – no matter how loaded the networks become.” Dobson added: “Quality of Service is becoming an increasingly important differentiator for operators as they look to launch and enhance 3G services, and as data traffic on wireless networks continues to increase due to the launch of new services such as MMS, gaming and business enterprise applications.

The software has already been purchased by several European UMTS carriers and is being used to enhance the delivery of UMTS data services.

 


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This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

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