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3: The new tariffs, a prepaid card and a subscription

March 29,2003

3, the Italian mobile video company of the Hutchison Whampoa Group, after the hit of the Top 3 promotion, totaling 140 thousand reservations in little more than three months, presents two new tariffs: the rechargeable "3 CINQUANTA", the first of the 3G telephony, and the subscription "3 PER TRE".

"3 CINQUANTA" offers the Nec e606 videophone and a rechargeable USIM with Euro30 of traffic at a price of Euro810. The tariff is flat and it is applied 24-7, regardless of the number of the recipient.

In detail, the cost of the traditional voice call to any national landline or mobile number is Euro15cent/min with a 15cent set-up charge; the national VideoCall costs Euro55cent/minute with a Euro15cent set-up charge; a national SMS costs Euro15cent, while for an MMS or VMS (VideoMessage) the customer spends Euro55cent. All prices include VAT.

Once clients reach the expense of Euro50 in a month, they get a bonus of Euro50 (VAT included) that can be spent on all the services during the month in which the amount is accredited and in the following months, without any time-related limitations. Traffic generated by a previous bonus, international traffic and roaming do not count for the attainment of the bonus.

The navigation on the 3 Mobile Portal is free for the homepage, the initial pages of every service, the page of data setting, confirmation, help, drawing of the service, error and search, while every other page visited costs Euro9cent. The cost of every piece of content, in a viewpoint of highest transparency towards customers, is instead visualized before its download and it is not charged based on Kbytes, but depends on the content's value.

For those who want to use the videophone as mobile modem plugged to a PC, the cost is Euro0,6cent per Kbyte with a surcharge of Euro60cent when the web is accessed.

For the rechargeable tariff, the amounts available are Euro30 (Euro25 of services) and Euro60 (Euro55 of services).

The "3 PER TRE" subscription lets customers purchase the Nec e606 videophone at Euro780, plus a monthly fee of Euro6, in addition to the government concession tax, equal to Euro5,16 for personal use or Euro12,91 for business use.

Also in this case the tariffs include the VAT and have the same cost as the pre-paid offer, but with an additional opportunity: the possibility to videocall two selected numbers of 3 at the same price of a voice call and send VideoMessages and MMS to these two numbers at the same cost of an SMS.

The bundle of the Nec e606 videophones includes, both for who selects "3 CINQUANTA" and who subscribes to "3 PER TRE", two lithium polymer batteries, a stereo headset, a fast battery charger, a car battery charger and the USB connecting cable.

 


Top Sellers at our online store
1. NEC e606 on 3
2. Orange Nokia 7250i
3. O2 Samsung A800
4. NEC e808 on 3
5. Motorola A920 on 3
last updated: January 12, 2004

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3G Motorola A920
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M-Profits: Making Money from 3G Services
ISBN: 0470847751
This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

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