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Motorola chooses NVIDIA imaging processors for 3G handset
March 23, 2004
NVIDIA Corporation, the provider of visual processing solutions, announced that Motorola has chosen the company's GoForce 4000 processor for its new 3G mobile phones. The NVIDIA processor solution will deliver best-in-class imaging and video processing options for select Motorola 3G phones, as well as a development environment and support for rapidly building feature-rich multimedia phones and video-communicators.
"As pioneers in 3G technology, Motorola knows that cutting-edge products need to combine the best of stellar design and leading edge features, like 3D graphics and video technology," said Jen-Hsun Huang, President and CEO at NVIDIA. "The next-generation of 3G handset will deliver the true benefit of 3G to a broader audience of mobile users, while redefining the mobile entertainment device."
Widespread deployment of 3G this year will allow millions of consumers to experience high-speed wireless data through handsets with integrated high-resolution still and video cameras, MP3 and full motion video players, high resolution color displays, downloadable applications and games, and new location-based services. 3G is being rapidly adopted worldwide with 74 operators in 37 countries offering a broad range devices.
The NVIDIA GoForce 4000 features up to 3MP camera support with real time capture, storage, and the ability to view multiple digital images. By supporting 8x digital zoom and removable storage to manage digital assets, these new media processors allow handset manufacturers to incorporate a complete digital feature-set into their products. The GoForce processors also allow for simultaneous encode and decode that can be used for applications like video conferencing and multiple video filters, providing outstanding video preview, capture, and playback. All of these features were designed with digital gamers and entertainment enthusiast in mind, and with the ability to do so using as little as one tenth of the power of traditional hardware codecs.
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