Mobile games market to approach $18.5bn by 2009
March 31, 2005
Research and Markets has announced the addition of Mobile Games: Subscription & Download to their offering.
For many years only a very small minority of the world's 1bn+ mobile phone users played 'paid-for' games on their handsets. During 2003 and 2004 however this began to change. The researchers estimate for the mobile games market in 2004 was just above S$3bn, with a sharp rise forecast for the next five years. It is believed the market will approach $18.5bn by 2009. While the majority (just under two-thirds) of this revenue will be derived from downloadable games, a sizeable amount will be derived from either game rentals (to try the game for a limited period to determine whether it is worth purchasing), or increasingly, from subscriptions to online multiplayer games networks.
This thoroughly revised second edition provides a detailed and comprehensive analysis of the evolving Mobile Games opportunity. The market size estimates and forward projections have been completely updated, providing the very latest data available on this segment. The report has been extensively researched and provides a unique reference source for those requiring insight into where and how the sector is evolving.
Topics covered in the report include:
- Market Forecasts-2004-2009 -- Covers mobile games subscribers/users, pricing, revenues and ARPU by region.
- Business Opportunities -- Identifies where the opportunities lie for service and content providers across the supply chain.
- Technologies, Standards & Regulations -- Analyses and reviews the main challenges and developments.
- Innovative Players in Mobile Games -- Identifies and reviews who is setting the pace and where the deals are being made.
- Strategic Issues -- Assesses the main strategic considerations when implementing mobile casinos, lotteries & betting services.
Forecast Summary:
- Cellular Market Growth: Asia Pacific, Europe, North America, South America, ROW.
- Mobile Entertainment: Subscribers, 2.5/3G subscribers, Revenues by region
- Mobile Downloadable Games: Download users, average downloads, pricing, revenues, ARPU
- Mobile Games Subscribers: Subscriber numbers, average downloads, pricing, revenues, ARPU
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