Samsung strengthens 2.5G and 3G handset line-up

March 9, 2006

Samsung Electronics demonstrated its commitment for global mobile phone market, showcasing Samsung's hero 3G and 2.5G handsets with the latest design and technology at CeBIT 2006.

With the technology achievements of the world's first 3.6Mbps HSDPA technology demonstration at CES in January and the introduction of Europe's HSDPA phone at 3GSM, Samsung further enhances its leadership in 3G market with its powerful 3G model, the SGH-Z400 and reinforces its leadership 2.5G mobile phone market with the world's slimmest slider, the SGH-D870 at CeBIT 2006.

Kitae Lee, President of Telecommunication Network Business at Samsung, said, "Samsung's latest handsets are designed with simplicity in mind. These mobile phones demonstrate our continuing investment in handset design and functionality and address the consumers' need for desirable and high performing phones with elegant design. We believe that these powerful phones will set the trend for mobile phones this year and lead the 3G and 2.5G global mobile phone market. "

Powerful 3G Experience with Stylish 3G Mobile: the SGH-Z400

Samsung's latest hero, the SGH-Z400 especially exudes in its rich features and elegant design. Samsung's SGH-Z400 adopts the elegant slide-up form factor in a slim design. It supports all features of 3G such as video telephony and streaming and comes with a 2 Megapixel camera, document viewer, and an external memory slot in a sleek design that fits into one's hand. It also supports document viewer, Bluetooth and TV-output function. All these rich features are packed in only 18.4mm thickness. With the SGH-Z400, users can now experience 3G mobiles in a compact and even slim design. The ultimate synthesis of business function and executive style, this new Samsung 3G slider is equipped with all the features that users demand.

Samsung also showcased the fashion 3G slider, the SGH-Z550. Samsung's SGH-Z550 is a slim, 3G mobile, elegance with its clean-cut and simple design. Samsung's SGH-Z550 packs a two megapixel camera and 138MB embedded memory with an external memory slot in a slim case.

Premium Business 2.5G Mobile in the Ultimate slim Design : D870

With the ultimate slim slider, the SGH-D870, Samsung extends its mobile handset offering and strengthening its presence in the 2.5G handset market. Samsung's SGH-D870 offers the latest in multimedia technology with premium slide-up design for business professionals. It comes in 13mm in thickness with slide-up design, the thinnest ever. It also comes with a 3.13 megapixel camera, opening the 3 megapixel camera phone trend for European mobile market this year. The SGH-D870 also has all of the business features such as an external microSD memory slot, document viewer, TV-output function, as well as Bluetooth stereo headset (A2DP) function to enhance the multimedia experience.

Samsung also showcased the SGH-E900 GSM mobile. Samsung's SGH-E900 comes with an elegant black design with innovative touch key for quick and easy control. This slide-up handset has been designed for simplicity and convenience. The SGH-E900's intuitive dual interface, which automatically distinguishes music mode from talking mode, illuminates only the necessary buttons for simple navigation and limits accidental button-pushing. This tri-band handset with EDGE multimedia technology features a 2 megapixel camera with 4x flash for still photos, video recording and video messaging.