Orange France launches mobile TV Portal with Bluestreak's MachBlue
March 23, 2006
Bluestreak Network announced that Orange France will launch the Orange World TV portal using Bluestreak's MachBlue for Mobile platform. This is the second rich-media portal deployed by Orange that uses MachBlue technology; the first service, the Orange League 1 soccer portal, was launched at the 3GSM World Congress in Barcelona on February 15, 2006.
The new mobile TV portal delivers 52 channels across 3G and EDGE networks. End users can use their MachBlue-powered mobile phones to access daily program guides for broadcast and exclusive mobile TV channels.
With this new service, Orange France subscribers can watch their favorite shows on their mobile phones as easily as they can watch television at home. They can quickly zap from one channel to the next or can find television shows by content type, whether broadcast, film, news, music, sports, or children's programming.
The MachBlue platform allows all program information to be loaded on the mobile phone screen while the customer watches television. The new service, which incorporates superior graphics and a seamless user interface, is a significant improvement over previous-generation WAP portals and gives new choices to Orange subscribers.
"Orange France customers will have now the same high-quality viewing experience on mobile TV as they do on interactive and pay TV, and they will be able to know which programs are being shown at any time during the day. It's a major step forward in the evolution of mobile TV services," said Paul Forostowsky of Bluestreak Network.
 |