NCorp delivers intelligent search and personalisation to Hutchison 3G

date: May 1, 2002

NCorp, the Cambridge-based developer of intelligent search and personalisation software, has announced its entry into the 3G mobile data services market with Hutchison 3G as its first major customer. Hutchison has chosen NCorp's Ijen technology for the development of its 3G services in Europe and Asia.

NCorp's unique Ijen technology will allow Hutchison 3G to offer its subscribers 'true personalisation' of content and services by building dynamic profiles of the needs and preferences of each individual mobile user. This will enable Hutchison to deliver to each subscriber highly relevant, location- specific content drawn from a wide range of structured information sources including travel, entertainment, shopping and betting.

If 3G services are to be both appealing to subscribers and profitable for operators, it is particularly important that users are not forced to scroll through pages of irrelevant or poorly targeted information on a device screen that is a fraction of the size of a PC monitor. Ijen will enable Hutchison to deliver content to users with a precision that other search and personalisation technologies cannot match.

"Mobile operators must provide their users with the tools necessary to find relevant and compelling content as quickly and easily as possible," said Olly Tagg, Head of Wireless Solutions at NCorp. "3G content and services have to be tailored to the individual and easily retrieved or subscribers will stop using the service. Ijen enables operators such as Hutchison to retrieve and drive content onto its subscribers' handsets in such a way as to make mobile data services as much a part of everyday life as mobile voice calls."

"Operators like Hutchison 3G are under extraordinary amounts of pressure to make 3G services attractive, compulsive and profitable," said Nick Bidmead, CEO of NCorp.

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