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Only 20,000 handset sold in the UK by Three

May 6, 2003

Three UK, the first 3G operator in Europe, has sold 20,000 handsets in the UK since its recent launch in early March, which means that the company is signing up customers at a rate of 200 a day.

According to a report in the Financial Times newspaper, the results are encouraging to analysts who watch the sector, who said that the low numbers are not surprising given the small number of 3G- enabled handsets on sale.

However, they also said that the figures suggest that it is highly unlikely that the company will reach its target of having signed up 1m customers in the country by the end of the year. An analyst at the city predicts only 200,000 handsets would sold by the end of the year.

The company is reporting that the most popular service offered by Three, is the video call which cost 50p a minute, is one of 3’s most expensive services.

Three's parent company, Hutchison Whampoa, has recalled commercial director Keith Bradley to Hong Kong last week after widespread problems with the carrier's launch of next-generation services and slow sign-up rate.

3 UK is offering three packages: a pay-as-you-go deal with no monthly rental, and two packages with bundled voice, video and e-mail allowances priced at £60 and £100 per month. Whereas half-price handsets had previously only been for the latter two packages, 3 said they would also be available to pay-as-you-go customers until the end of May to push up handset sale.

The 3 operations are closely scrutinised by other European operators who have delayed the launch of their own 3G services, which provide faster download speeds for video clips and music but require expensive new networks.

 


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