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Peoples Signs MOU with Ericsson to Adopt EDGE

May 26, 2003

Hong Kong's Peoples Telephone announced the signing of Memorandum of Understanding (MOU) with Ericsson on Enhanced Data Rates for Global Evolution (EDGE) technology.

As one of Hong Kong's two operators that did not have a 3G licence, the company will deploy EDGE to enhance the existing GPRS system and further maximize the potential of wireless data services. The Company intends to field trial the new technology by the 3rd quarter of 2003 in those highly densely populated areas and central business districts of the territory, and targets for a commercial rollout by the year-end. The total investment for the year 2003 is estimated to be HK$30 Million.

An ITU-approved 3G standard, EDGE is an enhanced version of GPRS that boosts existing GSM spectrum capacity and data throughput by three folds to support 3G-type services such as video streaming, web browsing and email with attachment at maximum data rates of 384 kbps and greater capacity. It is now a widely adopted wireless technology in North and South America and is believed to be a simple and cost-effective solution considered by major mobile operators in Europe and Asia-Pacific as a complement to WCDMA.

Peoples is always uncompromising in its determination to offer customers technology and services that will improve their mobile experiences. As the first operator in Hong Kong to announce EDGE deployment, Peoples is committed to meet customers' data demand in a more efficient and economical way, and hence let them enjoy the most value-for-money mobile services.

Mr. Charles Henshaw, Peoples Chief Executive Officer said, "EDGE enhances all current GPRS services and provides 3G-type services that will enrich customers' multimedia experiences and allow them to fully realize the benefits of wireless services at an affordable price and a faster time frame. We believe EDGE technology will further strengthen our competitive edge over others in today's wireless market."

EDGE has generated wide industry support from vendors. A wide range of EDGE-compatible handsets by leading manufacturers are expected to be available commercially by third quarter this year at pricing, size and weight close to that of the present GPRS terminals. According to the Global Mobile Suppliers Association, EDGE will be a standard feature on all new GPRS handsets by 2004.

One of People's main rivals, Three HK, will launch 3G mobile service next month.

 


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