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3 announces World Cup programming

May 8, 2006

3 announces its programming package for the 2006 FIFA World Cup, including made-for-mobile TV shows and fast-turnaround match highlights.

3's package will be offered free and will include three dedicated mobile TV channels - extended match highlights, 'Today's Best of…' content and a specially commissioned daily magazine show - the first made-for-mobile programming of its sort. The match highlights will be made available following every game, five minutes after the final whistle. A new 'match centre' application for the 2006 FIFA World Cup will also offer minute-by-minute text commentary and in-match stats from every game.

3 has licensed non-exclusive mobile broadcast rights in the UK and Ireland for all 64 matches of the 2006 FIFA World Cup from the 9th June to 9th July.

Graeme Oxby, Marketing Director, 3 UK, said: "The 2006 FIFA World Cup is the first mainstream event where video mobile will play a major role as a media platform. In keeping with our track record of innovation, we are delivering specially made-for- mobile content and an exciting package of programming. What's more 3 customers get all this for free."

 

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