Nokia made two deals on MMS for next generation content services

date: November 15, 2001

Nokia and Lycos Europe today announced that they will work together to develop Multimedia Messaging Services (MMS). Lycos Europe have recently launched their Mobile Channel, merging its communities with the power of mobile technology. Lycos' new channel is currently built around its mainstay SMS service which is the SMS web to phone and phone to web service in Europe. Extending Lycos Mobile with new MMS features and MMS content gives the users -in a community environment- an even more exciting experience of informative and entertainment MMS services. Features like composing Multimedia Messages out of ready -made Lycos content or personal created images will make MMS more accessible to the consumer.

In an other deal, Nokia and eurosport.com today agreed on a cooperation to develop eurosport.com content adapted for MMS. In the near future, subscribers to the Eurosport MMS service will be able to receive sports headlines with color images and audio clips directly on their phones. With the fast delivery enabled by MMS, subscribers can get fully-illustrated sports news in real-time.

It will be possible to offer specially targeted content to specific groups, such as the winning goal of the day's top match to football fans, the Formula 1 podium to car racing fans or audio interviews of the top seeds to tennis fans. The content of this service can also be tailor-made for each target group in their own language. And when enough European carriers have made 3G services commercially available, all these functions will be possible.

Multimedia Messaging Service (MMS) enables personalized, versatile messaging content for 3G services. The new mobile generation favours messaging and visual content over traditional voice calls. For them messaging is the natural way to communicate as it is personal, instant and location independent. MMS transforms mobile phones into multimedia devices, personal trusted devices for work and leisure, and tools for sharing personal experiences.

MMS facilitate new styles of communication that respond to the needs of a society where business and personal lifestyles are changing and evolving ever faster. Nokia's approach is based upon a series of evolutionary steps: text messaging (text only), picture messaging (text and graphics), MMS -Multimedia Messaging Service (first phase: still images, graphics, voice or audio clips and text, later also video clips). MMS is the most versatile standardised messaging service to date, including all the features and content types of preceding messaging services. MMS is an open standard supported by 3GPP and WAP Forum and it is bearer independent.

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