Narus ships first prepaid wireless data solution for GPRS and 3G

date: November 25, 2001

Narus announced that it has begun shipments of its new pre-paid billing mediation solution for mobile Internet operators. First introduced in September 2001, the solution will allow operators to profitably deliver next generation services (GPRS, 3G) while controlling associated risk. It is the first to both collect and analyze subscriber activity, and to enforce policies in real time on the network, protecting the provider from financial risks and network abuse.

"The growth of wireless prepaid services is expected to outpace that of post paid in many geographic regions of the world," says Yankee Group senior analyst Jason Briggs. "As carriers begin to roll out content-based services for prepaid customers, they must minimize the associated deployment risk, while optimizing profitability and customer satisfaction."

With Narus' pre-paid wireless data solution, operators can bill their customers, on a pre-paid basis, by online event, such as e-mail sent or website visited.

The solution can selectively deny or permit such services as e-mail, browsing, voice-over-IP and streaming media, to specific subscribers in any combination. To retain high-value subscribers, operators can ensure that when the subscribers' limit is reached they experience a "soft landing" - redirecting them to a credit replenishment site, for example - rather than abruptly shutting off service.

"Since our original September announcement, press, industry analysts and customers alike have acclaimed our interactive platform, and the prepaid solution based upon it," said Sue Forbes, vice president of marketing & business development at Narus. "As they deploy Mobile Internet services, operators want the assurance that they are putting scaleable, carrier-grade infrastructure in place. We deliver that infrastructure and that assurance. The interactivity of our platform is an industry first, allowing operators to enforce their policies for content-based services in real time. This minimizes financial exposure for the operators, because they can keep customers who have no remaining credit off their network."

The flexibility of the new interactive platform can drive many applications outside prepaid mobile Internet deployments. In a postpaid mobile environment, for example, an operator can develop and implement credit management policies, maintaining close control of thresholds in real time. When a threshold is reached, the operator can redirect the subscriber to a customer support site for further information.

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