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Music service for 2.5G and 3G phones

November 21, 2002

A group of music and mobile phone firms are teaming up to create a music application for 2.5G and 3G mobile phones. The new service called Musical will allow users to personalise their music preferences, so music content is delivered to the user based upon their requirements.

Planned content includes news on local gigs, festivals and discount vouchers. The service allows users to receive songs and video clips, and users with the same music tastes will also be able to create their own music community.

Ten firms are involved in the project, which is backed by EC's eContent programme, and includes Nokia and Vodafone. It is estimated that 50% of the €3 million to be invested in the project is expected to come from Brussels.

The Musical consortium will conduct public surveys to discover what services are wanted by the public and at what price. A trial is planned for next summer, and will be followed four months later by an international pilot

"What we want to do is understand the mobile market in general and identify what consumers' requirements are," explained Gordon Rintoul, head of business development at Musicindie. "Having various industry names working together is a step in the right direction."

Content distribution and protecting musicians' rights are challenges facing the consortium. They will be keeping a close eye on the development of Digital Rights Management technology to keep out pirates.

 


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