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Give the Dog a Phone

November 21, 2002 - source: BWCS

The head of NTT DoCoMo has been talking of his expectations for 4G wireless services, and he says that people should not be seen as the only potential mobile users. Keiji Tachikawa, the president and CEO of the Japanese mobile operator, told the IEEE’s GlobeCom conference in Taiwan that anything which moves can be considered as a possible target for the expanding communications market, and this includes people, planes, trains, cars and even pets. Possible solutions include telemetry devices for vehicles, mobile payment devices in vending machines and location tracking chips for pet collars to trace missing cats or dogs.

Tachikawa said: “The potential demand for mobile services is enormous if services could applied to objects rather than people.” He believes that in a country where the population is expected to reach 120 million by 2010, the future market for mobile devices could be as much as four or five times this figure. “There will be 100 million automobiles, 60 million motorbikes and bicycles, and 20 million dogs and cats”, he says, and if communications chips are implanted in electrical items such as TVs, games consoles, DVD players or vending machines then the actual market for wireless devices will be closer to 570 million.

To cope with this huge demand for communications services, future mobile networks will have to offer data speeds of at least 20Mbps while travelling, rising to 100Mbps when stationary. Tachikawa says that networks should therefore combine a range of technologies such as cellular, wireless and Bluetooth to offer wide coverage, high speeds and sufficient capacity. He believes that an IP-based network will be best suited to cope with the required volume of traffic at the lowest cost.

 


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This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

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