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SK Telecom Offers 3G Video Service

November 25, 2002 - source: BWCS

The South Korean cellular operator SK Telecom has launched a new 3G mobile video service over its high-speed cdma2000 1X EV-DO (data only) network. The operator says the service allows subscribers to receive unlimited live television reports, streaming video and music on demand for a flat fee of KRW25,000 (US$20.60) per month. SK Telecom’s 1X EV-DO networks offer data transmission speeds of up to 256kbps and have attracted around 15,000 customers since their launch earlier this year.

SK Telecom says that it has spent KRW400 billion (US$330 million) so far on rolling out its cdma2000 1X EV-DO networks and has earmarked a further KRW30 billion (US$25 million) for the development of new content for its high-speed service which has been labelled ‘June’.

All three of Korea’s mobile operators – SK Telecom, KT Freetel and LG Telecom – have rolled out networks based on cdma2000 1X technology. South Korea is currently home to around 31 million mobile subscribers, with around one third of these using 1X networks. SK Telecom is the dominant player in the Korean market, claiming more than 50% of all mobile customers and the lion’s share of the cdma2000 1X sector. As reported by BWCS on Friday, SK Telecom is planning to launch a wideband CDMA 3G network before the end of 2003.

 


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This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

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