Korea is the most developed 3G market according to new report
November 26, 2002
It is not a secret that the Korean mobile market is unique. The
implementation of advanced mobile technologies and mobile networks
giving customers 144 Kb downstream, make Korea a huge market for
advanced mobile services that in many ways will be very similar
to what we will see in our future 2.5G and 3G markets.
For a number of years, Korean operators have had a strategy on
how to develop and market mobile services. The implementation of
network technologies with download speeds of up to 144 Kb means
that the application developers and the service providers have already
enjoyed marketing and selling mobile services for the last couple
of years - services that we almost certainly will not see before
we have a fully functioning 3G market.
Strand Consult has spent almost 9 months analysing the Korean mobile
market, met with all the players and seen how they work. We have
described the Korean mobile services market in detail, including:
- Which services the customers are buying today and what future
services are expected
- What influence the different mobile technologies have on the mobile
services market
- Analysing the used technologies including WAP, Mobile Explorer,
Java and BREW
- Describing the business models that the Korean mobile services
market is based on
- Looking at location based services, mail services and many other
services that people are still only talking about elsewhere
- Looking at M-Commerce - which is being used daily by thousands
of customers in Korea
- How the many different terminals, with cameras and colour screens
have affected mobile services
Korea's mobile operators and service providers have proved that
the more advanced terminals and services have had a positive affect
on the operators business case. Did you know that in Korea a 2G
customer spends 1.9 Euro, a 2.5G customer 4.6 Euro and a 2.5G customer
with a colour screen 7.6 Euro on wireless Internet a month?
Korea is in many ways a market that we all can learn from. The
combination of operators with the correct strategies, professional
content providers and a technological platform that allows new and
very advanced services, has created a unique market for mobile services.
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3G Motorola A920
