Qualcomm and Teleepoch
Enter Into a 3G CDMA Subscriber Unit License Agreement, October
6, 2007
MTN chooses Cambridge Broadband
Networks for multi-service wireless network in Rwanda, October 6,
2007
Brazilian government to
publish 3G bidding rules soon, October 6, 2007
KTF 3G service suffers
from technical problems, October 6, 2007
Argentina’s Personal
lunches 3G service in Rosario, October 6, 2007
Russia has it's first 3G
network, October 6, 2007
AT&T could drop Alcatel-Lucent
as 3G mobile network supplier, October 6, 2007
Enea Extends License Agreement
with ZTE for 3G Handsets, October 2, 2007
LG to unveil premium handsets
in Brazil, October 2, 2007
KTF 3G subscribers doubled
in less than 3 months, October 2, 2007
3G policy in India will
be non-uniform, October 2, 2007
- previous news
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61% of survey respondents said no to signing up to the Hutchison 3G service
- report
November 17, 2003
Enthusiasm polarisation in the UK and Italy Hutchison's Q1 '03 3G launch
in the UK and Italy has resulted in surprising uptake discrepancies which
are somewhat difficult to explain: Italian consumers are flocking to the
service while their British counterparts are not. '61% of survey respondents
said no to signing up to the Hutchison 3G service' says report analyst
Hinchcliffe. The company commercially launched H3G in Italy on 10 March
2003, one week later than its UK launch, yet more than 140,000 subscribers
signed up in less than three weeks.
Visiongain believes the difference in uptake is partially explained by
cultural variances. Italy has one of the highest mobile penetration rates
in Europe, with Italian consumers expressing more interest in new mobile
services. The UK's mobile penetration rate is not as high as in Italy,
however it remains one of the highest in the world, encompassing a mobile
literate usership.
SMS and 2.5G services have been hugely popular among British consumers,
thus there should be a natural progression to 3G. During the months in
the run up to their UK launch, Hutchison attempted to familiarise consumers
with the array of services offered by 3G in several 'hands-on' test centres.
In addition, in a desperate bid to lure subscribers, it began slashing
handset prices in Q3 '03, which has also failed to attract a sufficient
number of users to reach the subscriber target figures '3' hoped to reach
in its initial months of operation.
The arrival of handsets, following an initial delay, should provide a
boost for 3UK, however Visiongain research shows that thus far, users
are seemingly disappointed with the service. There is also the question
of whether '3' currently has adequate content accompanying the new handsets.
It is also questionable why the company required a GBP1 billion cash injection
in Q2 '03, following previous claims that all the required financing was
in place.
In August 2003, 3UK had signed up in excess of 150,000 subscriber. The
firm remains optimistic about hitting the 1 million European subscriber
mark by the end of the year, and had over 300,000 3G clients in Italy
at the same period. The Italian market just seems more receptive at the
moment.
3G Forecasts 2003-2008
The hype has now disappeared and the reality is starting to set in. The
main commercial W-CDMA (3G) launches by NTT DoCoMo and Hutchison 3G have
fallen far short of initial expectations. However the services are now
slowly starting to pick up. By September 2003 they had amassed 1.2 million
customers between them.
But what does the future hold for them and other operators who will launch
3G services in the forthcoming years?
3G is a crucial part of the future strategy of all major mobile operators,
the billions spent on licenses has to be recouped somehow and the only
way to do this is to increase the 3G customer base.
The 350+ page report analyses over 50 of the key markets around the world
that will drive the uptake of 3G, and forecasts the subscriber figures
and revenues for each country. With studies of three of the most important
players to have launched 3G services so far - DoCoMo, SK Telecom and 3
- this report provides mobile operators with the opportunity to assess
the mistakes, successes, and service offerings of other 3G operators,
and recommendations as to future strategies.
One of the conclusions that visiongain has drawn from the process is
that market segmentation will be key to those operators wishing to maximise
revenue streams and make 3G a success. This report provides up-to-date
analysis, forecasts and country reports on European, Asia/Pacific, Africa
and the American markets.
This report contains:
-- The path to 3G
-- A brief 3G Overview, A definition of 3G network technologies, W-CDMA,
CDMA-2000 and TD-SCDMA
-- Detailed forecasts and analysis of each technology
-- Licensees, A definitive guide to licensing & regulation of
licenses in the European, Asia/Pacific, Africa and American markets.
-- Market Analysis, For every country, we provide forecasts and up to
date analysis on the 3G market, technologies involved, the growth in GSM/CDMA
and W-CDMA user numbers, consumer interest in 3G and potential ARPU.
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3G Motorola A920
