3HK launches video mobile phones and new contents
November 18, 2004
3 Hong Kong introduces seven new state-of-the-art video mobile phones of three brands. The stylish NEC 338 is so far the lightest video mobile phone in the market. The Motorola A1000 is characterised by a full set of PDA functions and the LG 8130 is endowed with rich features. All are suitable for the business executives and anyone who looks for excellence in product quality. New 3-3G- users may now enjoy triple video call minutes, plus 60 extra multimedia / video contents per month for the first three months.
3's adds the DV Club Sharing Channel and the introduction of Hong Kong's first Breaking News service hosted by a virtual female news anchor. The contents of Dining have also been strengthened with the location-based "Nearby Jetso" service. At the same time, 3 Hong Kong launches a new series of television commercials to promote the new lifestyle "Live 3".
3 Offers a Strong Line-up of Handsets and Sets the Trendy Style
Mrs Agnes Nardi, Managing Director of 3 Hong Kong, said: "3 Hong Kong's marketing campaign is heralded this time by a strong line-up of new handsets and the richest contents. Thanks to the full support of NEC, LG and Motorola, 3 Hong Kong now has an irresistible line-up of 14 superb 3G handsets to suit the palates of customers from all walks of life. We provide the richest information and entertainment in the market, unrivalled by no one. To-date, we have partnered with more than 120 content providers to offer the latest, the fastest and the most diversified content offerings in 30 channels. Over 10,000 multimedia and video contents on news, traffic conditions, finance, football, films and so on are provided daily for viewing. We have strengthened 3's contents to cater to every facet of life for Hong Kong people, allowing each 3 customer to enjoy the best advantage in communications ever."
At the press conference, Mrs Nardi recommended the NEC 338 which best caters for the market demand for small and light handsets. Weighing only 114 grams, the NEC 338 is the lightest video mobile phone in the market.
Mrs Nardi also introduced the super-rich features of the brand new Motorola A1000. This handset is specially designed for business executives. It is streamlined and elegant, with fabulously unparalleled features. In addition to standard 3G video functions, Motorola A1000 features 1.2 mega pixels camera lens, UMTS and GSM tri-band capability and AGPS.
Following customers' tremendous response to the LG 8120, 3 Hong Kong presents its cousin - the LG 8130. Available in silver, grey and black, the LG 8130 has a rotatable VGA camera with camera light.
Attractive Handset Offers, Video Minute and Multimedia Content Packages
For 3 customers opting for the $183 monthly tariff plan, the NEC 338 costs only $1,380, the Motorola A1000 at $4,380 and the LG 8130 at $1,680 (some handsets require a prepayment). Those who join 3 with their mobile numbers and trade in 2G phones can enjoy an extra rebate of up to $800.
To let customers experience video mobile communications, 3-3G- monthly tariff plans are newly designed to best suit customers' communications needs. New customers can also enjoy triple video call minutes and 60 extra multimedia / video contents each month (worth $28) for the first three months. In addition, from now until the end of December, all 3-3G- customers may take part in a lucky draw held every two weeks and have a chance to win up to $3,330,000 of credit card spending.
Fascinating New Contents to Enrich Your Life
To further strengthen its creative 3-3G- contents, 3 Hong Kong now adds video sharing services and new contents in current affairs and dining, so as to fully satisfy and enrich customers in communication, information and entertainment.
Video Mobile Communication - DV Club Sharing Channel
Dial #506666 on a video handset, and the 3-3G- customer can instantly capture a video through the video call platform. There is no recording time limit and the video can be as long as the user wants it to be. It enables users to capture and cherish the precious moments of life. Users can share such videos with chosen friends or with all 3-3G- customers. Through communicating in vivid images, sharing becomes more memorable.
News and Finance - Breaking News
3 has partnered with Metro Radio to present Hong Kong's first Breaking News service to be hosted by a virtual female news anchor, empowered by Avatar technology. She will bring you timely news roundup, with local and international breaking news, in a professional and lively way.
Food and Entertainment - Dining
Dining provides a complete visual guide on food and beverages, exclusive dining offers and special set menus. Location-based service has long been very popular among 3 customers. A soon-to-be-launched location-based service called "Nearby Jetso" will prove to be another popular service among users. With the advanced intelligent search engine of GPS location-enabled service, 3 customers can easily obtain convenient and timely tips on nearby food and entertainment outlets.
|
