Qualcomm and Teleepoch Enter Into a 3G CDMA Subscriber Unit License Agreement, October 6, 2007

MTN chooses Cambridge Broadband Networks for multi-service wireless network in Rwanda, October 6, 2007

Brazilian government to publish 3G bidding rules soon, October 6, 2007

KTF 3G service suffers from technical problems, October 6, 2007

Argentina’s Personal lunches 3G service in Rosario, October 6, 2007

Russia has it's first 3G network, October 6, 2007

AT&T could drop Alcatel-Lucent as 3G mobile network supplier, October 6, 2007

Enea Extends License Agreement with ZTE for 3G Handsets, October 2, 2007

LG to unveil premium handsets in Brazil, October 2, 2007

KTF 3G subscribers doubled in less than 3 months, October 2, 2007

3G policy in India will be non-uniform, October 2, 2007

- previous news

Vodafone KK stepping up 3G promotion

November 21, 2004

Japan's Vodafone KK is stepping up promotion of its upcoming 3G mobile phones for Christmas by enlisting three new Japanese celebrities.

Celebrities Rosa Kato, Ryuta Sato, and Kuranosuke Sasaki, will join Yu Yamada, who previously appeared in Vodafone KK advertisements, in the new campaign.

The adverts will focus on the celebrity expressions of enjoyment when using Vodafone KK's new 3G services, and convey the message that anyone can enjoy the new handsets and the new services, such as Sha-mail video messages, video conferencing and global roaming.

The first advertisement, featuring all four celebrities, will appear on TV on November 24 to build up anticipation and excitement for the new 3G services. It will be followed by advertisements in a variety of media.

Vodafone KK in September announced seven new 902/802/702 series handsets for the Christmas period. The company is the third largest mobile operator in Japan with 15 million customers while it has 260,000 customers on its 3G service.