Consumers lured by cheap 3G voice bundles
November 8, 2005
Cheap voice bundles drive 3G mobile services. This is one of the findings from a newly released report that examines end-user opinion of 3G value. The report analyses consumer opinion expressed through monitoring online discussion. Produced by WaveMetrix, the report provides a candid insight into attitudes and opinion driving consumer sentiment towards to 3G value.
The reports findings show that the overall value of 3G is positively perceived by consumers, indicating that cost is not a factor holding back widespread adoption of 3G services. The report also found that data tariffs were the second most discussed area (29% of value discussion), following voice tariffs (30% of value discussion). Despite the large volume of discussion, consumer sentiment towards data tariffs was more negative than all other aspects of value (voice, messaging and handsets).
"Considering that the primary advantage of 3G services is the increased data speed, the fact that consumers perceive data tariffs to be poor value should be a concern to all 3G operators" said Anders Schonberg, CEO of WaveMetrix. "With this research, we have been able to really understand what customers are saying to each other about the value of 3G services. It's a great way to understand what consumers really think, not what they're saying in focus groups."
Monitoring online discussion is a growing approach to understanding consumer opinion. Online discussion contains powerful and candid feedback from customers about what they really think, not what they say in surveys. WaveMetrix' unique approach combines proprietary WaveRunner 2.0 technology and industry expert analysts. This combination allows collection and interpretation of customer opinion in any language and almost any topic. The findings are summarised into clear, actionable insights allowing WaveMetrix clients to instantly understand the issues and implications.
The report is freely available via the WaveMetrix website: www.wavemetrix.com.
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