Horsebridge Network Systems improves 3G network quality
November 28, 2005
Horsebridge Network Systems announced the launch of its Next Generation Sync product portfolio, providing mobile operators and next generation network equipment manufacturers a carrier class solution for improving the quality of data transmission and resulting service across 3G networks.
Next Generation Sync has been designed to maximise traffic throughput on next generation networks and give mobile operators a reliable and robust network synchronisation solution that for the first time improves network performance and resiliency against interference on 3G networks. It also increases the accuracy of call handover across 2G and 3G networks to ensure the highest level of interoperability can be maintained to minimise the risk of data loss.
When meeting the demands of next-generation data-centric services, poor network synchronisation can lead to a high rate of call drop-off, the loss of data, reduced stability against interference and slow connection speeds caused by the poor transmission of data packets. Slow connections or interference can cause unacceptable interruptions to service when streaming video services or delivering multi-media applications.
The impact of degradation in quality of service has been identified by the mobile industry as a key contributing factor to customer churn. A consumer survey commissioned by Horsebridge Networks Systems to support the development of Next Generation Sync indicates that more than one third of mobile users in the UK on average experience call drop-off at least once per day and an alarming one in five more than three times per day. All respondents indicated that poor quality of service (call drop-off) was amongst the top three considerations that cause them to consider changing their mobile service.
"Interworking between 2G and 3G is essential as networks evolve," said Geoff Smith, senior partner and technical director at Horsebridge. "Operators have found that current synchronisation methods are insufficient for 2G, let alone 3G. This is hampering quality of service and if it's not addressed, this could result in operators failing to control customer churn. As consumers switch to using more data-centric services, the risk becomes higher. Poor transmission could result in consumers not receiving services they have paid for or operators being blamed for lost data such as emails. This is the first time operators have a cost-effective solution enabling multiple deployment of network synchronisation technology across the network to its edge - not just focusing on the core."
Telecommunications networks are increasingly packet- and data-based as 3G proliferates, meaning that network synchronisation requirements have drastically changed. The Next Generation Sync product portfolio delivers synchronisation for 3G mobile networks, Wi-Max and HSDPA networks, Mobile Network Radio backhaul links and Triple Play applications. It is available as a stand alone solution for mobile operators or as an OEM card solution for next generation network equipment manufacturers.
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