Qualcomm and Teleepoch Enter Into a 3G CDMA Subscriber Unit License Agreement, October 6, 2007

MTN chooses Cambridge Broadband Networks for multi-service wireless network in Rwanda, October 6, 2007

Brazilian government to publish 3G bidding rules soon, October 6, 2007

KTF 3G service suffers from technical problems, October 6, 2007

Argentina’s Personal lunches 3G service in Rosario, October 6, 2007

Russia has it's first 3G network, October 6, 2007

AT&T could drop Alcatel-Lucent as 3G mobile network supplier, October 6, 2007

Enea Extends License Agreement with ZTE for 3G Handsets, October 2, 2007

LG to unveil premium handsets in Brazil, October 2, 2007

KTF 3G subscribers doubled in less than 3 months, October 2, 2007

3G policy in India will be non-uniform, October 2, 2007

- previous news

Fixed operators must respond to 3G threat

November 28, 2005

Research and Markets has announced the addition of Defending Against Fixed-Mobile Substitution: Detailed Operator Case Studies to their offering.

The capacity and cost base of 3G networks enables mobile operators to compete aggressively with fixed networks for a much bigger share of the voice market. Fixed and integrated network operators must either defend against this trend or embrace it with their own mobile or converged services. This report presents extensive case studies of operators at the front line of defending against fixed-mobile substitution. They illustrate tariffs, services and promotion that can be effective in maintaining fixed usage levels and avoid customers relinquishing their fixed lines. The report is an essential reference for every fixed and integrated operator and provides mobile operators with an insight into the defensive measures they will face as they attack fixed networks.

Defending Against Fixed-Mobile Substitution: detailed operator case studies answers your key questions: - How can tariffs be used to keep customers using their fixed voice services? - How can broadband access and services be used to strengthen the need for fixed voice lines? - How can fixed terminals be reinvented to compete with the appeal of mobile devices? - How can other services be used to increase the value of fixed voice and increase usage? - How should marketing be used to defend against fixed-mobile substitution? - What is the role for converged fixed and mobile voice services, such as BT Fusion?

"Fixed-network operators need to respond to the assault on their voice revenues by mobile operators. As fixed-voice lines, usage and revenue have declined, operators have used a variety of tactics to fight back. Here we present case studies packed with ideas for effective tariffs, services and marketing," Dr Alastair Brydon

Who should read this report?

- Fixed-only network operators: Acquire a host of ideas for maximising the value of your fixed voice business, by reducing the desire for customers to relinquish their fixed lines and maximising their fixed voice usage.

- Fixed and mobile network operators: Understand the options for maintaining the value of your fixed network voice business, as part of your wider strategy on fixed-mobile convergence. - - Mobile-only network operators: Gain insight into the tactics of fixed operators in the battle for voice minutes and lines.

- Equipment and handset vendors: Identify the opportunities for infrastructure and handset sales to help fixed network operators to defend their voice businesses with services and tariffs. - - - Investors and analysts: See detailed examples of the tactics being applied to slow down fixed-mobile substitution and the impact these are having.