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Cingular launches 3G BlackJack smart device

November 14, 2006

Cingular Wireless, Samsung Telecommunications America (Samsung) and Microsoft unveiled the BlackJack, a robust, slim smart device packed with the power and functionality desired by business customers and consumers alike. With the BlackJack customers can get rich entertainment features, powerful business applications and the familiar look and feel of Windows Mobile 5.0, turbo-charged by Cingular's 3G-enabled BroadbandConnect service in an ultra sleek design.

The stylish and compact BlackJack will be available exclusively from Cingular in the U.S. in mid-November for as low as $199.99 (with a two-year activation and unlimited data plan). This ultra-thin 3G device features a fully integrated QWERTY keyboard with a large high-resolution QVGA color screen.

The BlackJack provides users easy wireless access to business and personal email accounts through such solutions as Good Mobile Messaging, Microsoft direct push technology with Outlook Mobile and Cingular Xpress Mail. The BlackJack also offers over-the-air synchronization of calendar, contact and to-do lists and access to enterprise applications.

"The BlackJack is a winner," said Stan Sigman, president and CEO of Cingular Wireless. "The BlackJack represents the best that Cingular, Microsoft and Samsung have to offer in terms of innovation and collaboration. We have hit on the right formula in developing a handheld device that will appeal both to the most discerning business users and the most entertainment savvy consumers."

"BlackJack is a true converged product that serves voice and data needs with strengths in multimedia and organization satisfying today's on-the-go consumer," said Kitae Lee, president, Samsung Telecommunication Network Business. "Samsung is excited to be working with Cingular and Microsoft to bring the BlackJack to the US market."

Familiarity and Efficiency of the Desktop, Minus the Desktop

With Microsoft Windows Mobile 5.0, Cingular BlackJack users have access to mobile versions of many of the familiar Microsoft features found on their desktops, such as Windows Media Player 10 Mobile, Internet Explorer Mobile and Outlook Mobile.

"Cingular and Samsung really hit the jackpot with BlackJack," said Steve Ballmer, chief executive officer of Microsoft. "It shows how far we have come in our efforts to make Windows Mobile truly easy to use. For millions of mobile professionals, this is the device that will be the bridge between work and play."

The BlackJack also includes the Messaging and Security Feature Pack for Windows Mobile 5.0, which provides support for Microsoft direct push technology to keep e-mail, calendar, tasks and contacts always up-to-date, as well as security features such as remote device wipe and rich-security encryption features.

Availability and Pricing

The BlackJack will be available November 16, 2006 for $199.99 after a $100 mail-in rebate with a two-year activation, a qualified voice plan and an unlimited data plan.

 

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