3 Scandinavia launches HSPA in Denmark

November 21, 2006

Ericsson's customer 3, is launching one of the world's fastest mobile broadband networks. The HSPA network will now be live also in Denmark.

This upgrade to High Speed Packet Access (HSPA) enables 3's customers to a new generation of mobile services, including mobile broadband, mobile video and mobile music. Under the agreement, Ericsson has delivered commercial HSPA hardware, software and implementation services.

3's network is turbo charged with HSPA and more than 100 times faster than dial-up and up to ten times faster than other 3G networks. 3's customers will experience network download speeds averaging 1 Mbps to 1.5 Mbps, and peak network speeds of up to 3.6 Mbps, increasing up to 7.2 Mbps next year.

Morten Christiansen, CEO for 3 in Denmark says: "We were the first to launch 3G. Today we launch HSPA as the first operator in Denmark - and as one of the first operators in the world at this speed. The Ericsson technology allows us to provide mobile broadband with speed up to 3,6 Mbps to the Danish people as a substitute to fixed broadband solutions. This will benefit the traditional mobile users, the smaller enterprises and households all over Denmark."

Lars Tofft, Country Manager of Ericsson Denmark says: "3 is the first operator in Denmark to offer consumer and enterprise customers the new and richer services that HSPA can deliver. Ericsson is very proud to be part of bringing true mobile broadband also to Denmark."

The 3 data cards will be especially useful for business users, permitting high speed data access in Denmark, advancing the way enterprises operate, making them more cost effective, productive and competitive.

3 and Ericsson will continue to extend network coverage and upgrade software for faster speeds throughout 2007.