Philips unveils Platform4
October 21, 2002
Complete media handling system enables multimedia content and applications
distribution over mobile networks
Philips has unveiled Platform4, a complete end-to-end solution
that will enable mobile operators to produce and distribute high
quality multimedia content and applications over emerging next generation
wireless services.
Based mainly on the 3GPP and ISO-compliant MPEG-4 codec standards
for multimedia over mobile networks, Platform4 provides a world-class
media handling system for operators rolling out next generation
multimedia services.
In particular, it will enable operators to develop and offer attractive
and compelling applications specifically tailored for wireless devices.
Whether consumers are interested in Multimedia Messaging Services
or on-demand news, sports, weather reports in broadcast-quality
video, or access to CD-quality online music services, Platform4
will provide operators with a robust, scalable and highly secure
environment for the distribution of premium content.
Initially Platform4 can be deployed by operators in an advanced
test environment, based on open-standard technologies, in which
to evaluate the potential for high quality content and applications
distribution. The product will support next generation services
such as Java, interactivity, games and high quality audio / video-on-demand
as the network and devices deployment evolves to 3G.
In offering superior media quality and compression efficiency for
wireless networks, Platform4 provides an invaluable tool for field-testing
of both technological performance and consumer interest in mobile
multimedia services.
Platform4 highlights the considerable benefits to operators of
Philips' application of industry standards, especially its 15-year
heritage in digital content codecs. Operators will gain significant
advantage from the improved usage of premium bandwidth and service
quality offered by this technology, ensuring a more satisfying user
experience and, in the process, reducing subscriber turnover and
increasing per-subscriber revenues.
"Philips firmly believes that exciting multimedia services will
be the driving force behind consumer adoption of next generation
mobile services," says Shailendra Jain, Chief Operating Officer,
Philips MP4net.
"Platform4 epitomizes Philips' group-wide expertise in display
and connectivity technology, and underlines our long history in
digital video and audio developments. This technology will enable
operators to herald a new era in telecommunications."
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