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Visiongain: 'Is WLAN a threat to 3G?' asks visiongain's newly published PWLAN Report

October 30, 2002

visiongain's latest report Public WLAN Forecasts 2003 - 2008, examines key issues related to the latest developments in the WLAN area with 3G.

In general, WLANs are an inexpensive way to cover small areas with high data rates. This contrasts with 3G, which has a greater range, making it more effective at covering larger areas.

For example, a cell station that a wireless carrier installs in an airport, for instance, could run about $50,000 for hardware and connections, not including the cost of the license for airwave space. In a public WLAN network, though it covers only a fraction of the area of a cell tower (approximately 100m radius), installation can be as cheap as $1,000 and WLAN modems for laptops are already selling for less than $100. Thus, WLANs are able to provide inexpensive coverage for high data rates in urban hot spots. In contrast, 3G is better for providing a nationwide network, where the predominant need is for voice and low-rate data.

PWLAN has a timely availabilty compared to 3G. As most estimates do not put 3G commercial availability until late 2003 or 2004 at the earliest.

Even when 3G becomes widely available, it is questionable that they will be of any real use to business travellers, as data rates of these systems will remain significantly lower than those that business users have become accustomed to in their place of work. Additionally, public WLAN provides the user with something approaching familiar desktop experience, and the ability to connect up and download files and information directly onto a machine with the capability to process the information.

Some analysts have highlighted that public WLAN, coupled with 2.5G solutions, could provide a convincing alternative to 3G, since such a roll-out would cost much less than 3G and provide end users with data rates at least 10 times higher. It would also simplify integration with the WLAN systems that are being deployed in the office and the home. 'If this were to happen it would have massive implications for the whole telecoms industry, not least the operators, some of which have paid billions of Euros to acquire 3G licenses.' says Nic Byrne report analyst.

There are warnings that public WLANs could severely damage 3G revenues if service providers succeed in finding a solution for users to move from one hotspot to another. Roaming, which has made GSM so popular around the world, is a technically challenging yet crucial link, that is still missing in WLAN.

"The dynamic, chaotic growth that we experienced with the Internet is happening in the public WLAN space," said Maximilian Ardelt, the former CEO of Munich mobile operator O2. "If I were a mobile operator sitting on a pile of debt because of 3G, I would be very concerned about this development."

The UMTS Forum forecasts that revenue from non-voice 3G services will reach $70 billion by 2006. However, industry analysts question this prediction, and estimates that by 2006, many consumers will be using WLAN data networks instead - resulting in a 12% erosion of forecast 3G data revenue. Other industry experts provide similar figures of revenue erosion lying between 7% and 10%. However, industry analysts see these relatively conservative estimates as the best-case scenario: they believe that the worst-case scenario could result in revenue erosion of up to 64%.US$ billions)

There is a growing business need to access existing business applications seamlessly.

With the increasing availability in public spaces, wireless LAN equipment and service markets are poised for significant growth, but by how much.

 


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M-Profits: Making Money from 3G Services
ISBN: 0470847751
This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

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