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Vodafone KK likely to miss 3G subscriber target

October 3, 2003

Vodafone KK, formerly known as J-Phone and the Japanese subsidiary of Vodafone, said the target of one million subscribers by next March for its 3G service will unlikely to be reached.

"At the moment, it is getting difficult to achieve it. But one million remains an important milestone. To get there, we will be expanding the network coverage," Vodafone KK's President Darryl Green told reporters in Japanese.

Limited service coverage and a lack of handset varieties have hindered the company's 3G venture. So far they have only signed up 85,500 subscribers between its launch date of December 2002 and September 2003.

Vodafone KK is planning to launch two new phones, a Sanyo 3G handset in November followed by another model developed by Sharp to win more customers. In additional it will also cut data charges in December.

Meanwhile, rivals NTT DoCoMo announced on Wednesday that the number of subscribers to its 3G FOMA service has passed the 1 million mark. The service, which was launched two years ago, is using the same 3G technology, WCDMA, as Vodafone KK. DoCoMo suffered similar problems to Vodafone KK when they began their 3G service: small coverage area and bulky phones with short battery life.

 


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