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 3UK renews football coverage |
3UK and Vodafone UK announced that they have jointly secured the FA Premier League mobile rights in a deal worth more than £100 million for three seasons . Starting with the 2004/05 season and running through to the 2006/07 season, the rights will give both Vodafone UK and 3UK customers access via their mobile phone to all 380 FA Premier League matches a season.
The revised rights package enables Vodafone UK and 3UK to offer customers a number of mobile services including exclusive video match highlights, previews, archive footage and, Premiership round-ups as well as other services including audio bulletins, 'near-live' picture messages and match scores. Financial terms were not disclosed. According to newspaper reports, 3 UK had paid on its own some 35 million pounds ($58 million) for three seasons back in 2001.
Gavin Darby, CEO, Vodafone UK commented, "Vodafone live! has consistently delivered premium services to our customers and the FA Premier League deal further enhances what is already an excellent offering. Sport is inextricably linked with Vodafone through our sponsorships and this deal further strengthens what we can offer. Our bid partnership with 3 has ensured that we were best placed to deliver value for the Premiership clubs."
Gareth Jones, COO, 3 UK said, "3 already offers customers highlights from this season's Barclaycard Premiership on their video mobiles. Today's three season agreement re-inforces 3UK's position as the home of mobile football. The improved rights package guarantees customers an enhanced service until 2007. Our joint bid with Vodafone is good news for fans, the clubs and ensures we continue to offer the leading football mobile service in the market."
Richard Scudamore, Chief Executive, FA Premier League added, "The FA Premier League is happy to continue its partnership with 3UK and welcomes the addition of Vodafone to our central mobile phone rights offering.
"These two companies have a proven track record in delivering quality services to their customers; this will be of obvious benefit to the competition as well as offering yet more access and choice for FA Premier League fans."
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