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Customers inflamed over 3UK's poor customer service

October 3, 2003

Many subscribers to Three's 3G service have experience problems of some kind and would have relied on the customer service (CS) for advice. Unfortunately, callers' description of the CS ranges from 'poor' to 'diabolical' and even words I dare not use in this article. Many feel it has improved (around 62% in the 3Gnewsroom.com poll) over the last few months.

At first, technical questions were not handled very well such as whether the NEC e606 supported Bluetooth. Mixed answers were given: 'yes', 'no' and 'sometime in the future'. In one incidence a user only had sound coming out of one ear piece from the handsfree kit on the Motorola A830 when watching videoclips but worked fine when listening to music. Asked whether this was normal the CS relied 'yes' while the correct answer should have been 'no'.

The response time has been a major issue in the past and callers have endured waits of 30 minutes or more. On the few occasions I have called them in the past, I had to be put in a queue and waited between 10 to 15 minutes. This is insignificant compared with other users who shared their customer service experience in the 3GNewsroom forum. As I've been facing some problems with my 3UK service recently I decided to ring the 3 customer service. Luckily I got to speak with one of the staff rather swiftly, so the response time seems to have improved.

Drop calls has been a reason why some subscribers return their handsets and also a reason why users call the CS. The staff on the other end of the call has no control over the coverage problem and cannot help much but to advice that the network is still being rollout and once it is complete you won't want to leave Three. We heard that for sometime now and there is no indication when the network will be 'complete'. It doesn't give much comfort or advice for users.

The India established CS, which can employ staffs for less, prompts the language barrier issue. At times their English is not very understandable and the ones that you do understand you feel they must have learnt the lines and repeated it to almost every caller they spoken to.

Few feel sympathy for Three. After all, those who pay £59.99 or more a month believe they are not getting the service they anticipated. With so many problems how would anyone be able to take advantage of the monthly inclusive minutes. Launching a less than half built network can only mean disaster. The network, even with existing 2G network as backup, is inadequate to cope with the most basic mobile phone function, voice calls. Three CS advises that users lock their phone to a 2G network for more reliable voice calls but will have to sacrifice 3G services.

The 'dreadful' and 'unhelpful' customer service has meant subscribers giving up on Three and returning their handsets back. The staffs cannot help much with drop call problems but the rest of the queries are handled reasonably well. If Three is keen on keeping potential customers, the network and CS should be something they should urgently address.

by David Yuen

 


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