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Qualcomm and Teleepoch Enter Into a 3G CDMA Subscriber Unit License Agreement, October 6, 2007

MTN chooses Cambridge Broadband Networks for multi-service wireless network in Rwanda, October 6, 2007

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KTF 3G service suffers from technical problems, October 6, 2007

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AT&T could drop Alcatel-Lucent as 3G mobile network supplier, October 6, 2007

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KTF 3G subscribers doubled in less than 3 months, October 2, 2007

3G policy in India will be non-uniform, October 2, 2007

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New rules on 3G handset design can help raise ARPU

October 8, 2003

There are implicit rules that guide the design and development of mobile phones. They can be called the OUNIT design rules. Though they have existed informally ever since the very first mass-market fixed telephone handsets appeared in the late Nineteenth century, today's wireless industry will benefit financially from deliberately employing the thinking that lies behind the UNIT concept. It is an approach to wireless handset design and development created by Design UNIT of Korea.

The elements that make up the UNIT criteria are:
­ Usability
­ Non-conformity
­ Integration
­ Transferability

In brief, high levels of UNIT make phones more attractive to the end user ­ but limited application of the UNIT criteria in the design of handsets leaves phones with low levels of appeal.

The conclusion is that powerful OUNIT design, strongly employing all four elements across the handset can help carriers sell more services, handset vendors sell more diverse handsets in greater volumes and inspire application developers to release even more appealing apps.

(The complete paper is available - Sign up for free download here )
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http://www.the3gportal.com/3GUI/enquirypage.shtml#news

 


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M-Profits: Making Money from 3G Services
ISBN: 0470847751
This book discusses 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators. 3G operators should take note of this highly recommended book.

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