Qualcomm and Teleepoch
Enter Into a 3G CDMA Subscriber Unit License Agreement, October
6, 2007
MTN chooses Cambridge Broadband
Networks for multi-service wireless network in Rwanda, October 6,
2007
Brazilian government to
publish 3G bidding rules soon, October 6, 2007
KTF 3G service suffers
from technical problems, October 6, 2007
Argentina’s Personal
lunches 3G service in Rosario, October 6, 2007
Russia has it's first 3G
network, October 6, 2007
AT&T could drop Alcatel-Lucent
as 3G mobile network supplier, October 6, 2007
Enea Extends License Agreement
with ZTE for 3G Handsets, October 2, 2007
LG to unveil premium handsets
in Brazil, October 2, 2007
KTF 3G subscribers doubled
in less than 3 months, October 2, 2007
3G policy in India will
be non-uniform, October 2, 2007
- previous news
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Operators forecast $12bn LBS revenues - but demand low cost enabling technology
October 14, 2003
Mobile operators are forecasting major growth in revenues from high accuracy
location-based services to almost $12bn by 2005 – but only if low cost
mass market enabling technologies are in place to drive the market.
Overall, operators forecast average annual revenues of $12 per subscriber
from location-based services in 2005 – growing to $35 by 2008 - according
to an in-depth operator survey by Cambridge Positioning Systems (CPS).
The company recently completed a series of workshops with leading operators
from all over the world to explore current and future location-based service
strategies. Collectively, the operators served over 30 per cent of the
global GSM subscriber market – in both established and emerging GSM markets.
As a result of the workshop programme, 10 operators are now planning
trials of CPS’s Matrix location solution, which offers high accuracy for
under $1 per subscriber.
The main research findings were:
- demand for sub-100m high accuracy solutions is growing as operators
seek to differentiate their service offerings in saturating markets –
with operators now pushing for trials of new location technologies
- likewise, new market entrants are looking to high accuracy LBS as an
immediate marketing advantage in the fight for customers
- however, while high accuracy location solutions will be the catalyst
for location-based services, deployment costs must be extremely cost-effective
if they are to kick-start mass-market LBS adoption
- Cell-ID based services have proved disappointing in terms of application
innovation and consumer take-up
- corporate vehicle, fleet and workforce management will help drive early
usage of high accuracy services in the corporate and SME market
- the major consumer market driver will be information services, with
rapid growth predicted for personal and child safety services
- mobile gaming and m-coupons, cited as a strong growth areas in industry
reports, will remain niche markets with slower than expected growth
CPS Chief Executive Chris Wade said: “We wanted to find out exactly what
people are thinking right now about location based services. Through our
business modelling workshops, we explored a range of scenarios for current
and future services and all-important revenues.
“The results were very encouraging in terms of operators growth strategies
but underline how the business model only works if enabling technologies
are low cost.”
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3G Motorola A920
