Qualcomm and Teleepoch
Enter Into a 3G CDMA Subscriber Unit License Agreement, October
6, 2007
MTN chooses Cambridge Broadband
Networks for multi-service wireless network in Rwanda, October 6,
2007
Brazilian government to
publish 3G bidding rules soon, October 6, 2007
KTF 3G service suffers
from technical problems, October 6, 2007
Argentina’s Personal
lunches 3G service in Rosario, October 6, 2007
Russia has it's first 3G
network, October 6, 2007
AT&T could drop Alcatel-Lucent
as 3G mobile network supplier, October 6, 2007
Enea Extends License Agreement
with ZTE for 3G Handsets, October 2, 2007
LG to unveil premium handsets
in Brazil, October 2, 2007
KTF 3G subscribers doubled
in less than 3 months, October 2, 2007
3G policy in India will
be non-uniform, October 2, 2007
- previous news
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85% of European mobile users indicate price is a key reason to switch
providers - report
October 14, 2003
The competitive focus of mobile network operators (MNOs) in the European
wireless services industry has changed from acquiring customers and market
share to driving revenue and profits. According to the new Yankee Group
report, “Mature Mobile Markets Require Sophisticated Marketing Strategies,”
the result is MNOs need to prepare their organizations for new challenges.
“The marketing divisions will acutely feel this shift in focus as marketing
becomes the most important weapon in the MNOs’ armories,” says Declan
Lonergan, Yankee Group Wireless/Mobile Europe director. “Pricing will
remain the number-one differentiator for MNOs as branding becomes the
second most important factor in customers’ purchase decisions. Additionally,
customer segmentation is becoming more complex. Behavioral models are
now playing a greater role and most MNOs have an evolutionary path for
customer segmentation. Customer retention is currently heavily centered
on handset upgrades at the point of renewal.”
The report lays out recommendations for European MNOs on ways to achieve
growth in highly penetrated mobile markets and assess how they can improve
their competitive positioning by adopting best practices in branding,
customer segmentation and retention, service pricing, and distribution
channels.
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3G Motorola A920
