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3UK disgraced by BBC Watchdog programme

October 22, 2003

3UK was yesterday featured on the BBC Watchdog consumer programme that investigates complaints from UK consumers. The programme received complaints from "hundreds of viewers" over the poor product and service sold by 3.

One user featured on the programme bought a 3 handset so he could make video calls but found that for a majority of the time he is unable to because there is no 3G coverage even though it is in London. The next viewer described the football highlight video clips as "spot the ball competition", as the ball seemed to disappear and the players "kicking air".

Criticisms were also made at voice calls with another viewer saying 3 "seemed incapable of providing the most basic of service". She could not make or receive calls and faces drop call problems. Sometimes there would be a "number does not exist" message even though the number does exist. The same viewer received bills for a phone she never had and was disappointed with 3's customer service. .

When the Watchdog team rang the call centre, it took them up to half an hour to get through to an operator. Even then the operator was not sure how the handsets worked and said "we've seen the phones, but we don't know how to access them".

In response, 3 accepted that minority of customers have had problems with the service but was surprised at the football video problem. They acknowledge problems in customer service, billing and network coverage.

Guy Ruddle, business expert at BBC 5Live radio station, explained that 3 had to launch early to get a slice of the already saturated mobile phone market. He said 3 not only had to be the first to launch 3G but the first by miles, "no good being a couple of months ahead" of other operators. So far 3 has got its strategy wrong but Ruddle said the company would not fail completely because it has the backing of Hutchison Whampoa, which made nearly £1.5 billion last year. He also said the next six months would be crucial for 3's image.

3 claimed they have achieved the fastest network rollout in telecoms history, but it shows that being the fastest may not always be the best route.

 


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