Analog Devices selected for 3G TD-SCDMA phone from Holley Communications

October 18, 2005

Analog Devices announced that it will supply 3G cellular chipsets to Holley Communications, of Hangzhou, China, a wireless communications company and a wholly-owned subsidiary of Holley Group, for Holley's next-generation handsets based on the emerging TD-SCDMA Low Chip Rate (LCR) air interface.

Specifically, Holley will utilize Analog Devices' SoftFone-LCR chipset, which provides all the critical functions necessary to build a TD-SCDMA handset, including the baseband signal processing and control, analog-interface functions and radio as well as Datang Mobile's TD-SCDMA software solution and applications suite. The 3G TD-SCDMA handsets from Holley are expected to be available by the end of this year.

"As the only complete TD-SCDMA solution available from a single supplier, our SoftFone-LCR chipset enables Holley Communications to bring their 3G handset designs to market quickly and cost effectively, said Christian Kermarrec, vice president, RF and wireless systems, Analog Devices. "Our RAM-based SoftFone architecture provides the necessary flexibility for engineers at Holley to easily customize the feature sets of their 3G terminals, which is a critical success factor in China's competitive cellular marketplace."

"When evaluating TD-SCDMA chipsets, we appreciated the fact that Analog Devices solution is based on the company's industry-proven, long-standing SoftFone architecture," said James Ge, CEO, Holley Communications. "We were impressed with the performance of Analog Devices' SoftFone-LCR chipset and feel that it has the capability to support true 3G functions in our TD-SCDMA handsets, such as sending multimedia messages, making video calls, and downloading and playing video clips."