Sharp to embed Red Bend FOTA solutions on mobile devices
October 27, 2005
Red Bend Software, the provider of firmware over-the-air (FOTA) update solutions for mobile devices, announced it has signed a global agreement with Sharp Corporation to deploy its vCurrent Mobile FOTA update technology and Open Mobile Alliance (OMA) device management (DM) client on Sharp mobile phones.
Sharp is among the most successful mobile phone providers in the sophisticated Japanese market and a large supplier to mobile network operators in Japan. Sharp's advanced 3G mobile phones equipped with Red Bend's vCurrent Mobile will provide a fail-safe function, which protects the integrity of the FOTA update in the event of a power loss to the phone.
"Adding Red Bend's FOTA capabilities to our mobile devices is critical to our success, enabling us to deliver the latest products to operators and users more quickly. The fact that the Red Bend client functions with the operators' existing infrastructure and is based on standards is very appealing," said Yoshisuke Hasegawa, Corporate Director and Group General Manager, Sharp Corporation.
Using Red Bend's patented FOTA solution and DM client, Sharp mobile devices will be able to more quickly deliver updated firmware over-the-air to phones already in users' hands. In this way, Sharp can deliver new features and products to the market more quickly and enhance the user's satisfaction with the phone. Red Bend's vCurrent Mobile technology achieves this by generating extremely compact updates which can be rapidly and cost-effectively delivered onto the handset with 100% accuracy. Unlike other FOTA solutions, vCurrent Mobile generates firmware updates without interfering with the original firmware image, making the update process simpler and faster.
New Red Bend Japan Office to Compete for Additional Customers
"Red Bend has built a dominant position in the FOTA update market, having secured agreements with mobile phone manufacturers representing more than half of the global phone market," said Yoram Salinger, Red Bend CEO. "Our ability to successfully attract an advanced mobile phone supplier such as Sharp and to win business in Japan confirms the advantages of our offering. With our new office in Japan, we expect to further build our presence in this sophisticated and well-developed market."
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