Ericsson and EMT bring 3G multimedia services to Estonia
October 30, 2005
Estonian mobile operator EMT launched their commercial 3G network
based on Ericsson 3G core and radio technology. As the sole supplier,
Ericsson has delivered a complete 3G/WCDMA network and related services.
Under the agreement, Ericsson will also provide its hosted personalized
music service and video service for EMT based on Ericsson Service
Delivery Platform-Media.
EMT's 3G network currently covers Tallinn, the capital of Estonia,
and will gradually be expanded all over Estonia. Ericsson's latest
technology will enable EMT to offer their 3G customers an exciting
package of advanced multimedia and mobile broadband services. EMT's
new services will make popular TV shows, news and traffic cameras
accessible on EMT's 3G handsets. Full-length download of the popular
music tracks will also be available for 3G users.
Valdo Kalm, Chief Executive Officer, EMT, says: "Launching 3G with
our attractive package of new services is a perfect opportunity
for EMT to increase data revenues. We see it as the logical next
step in the evolution of mobile services, and we are confident we
can take that step together with Ericsson, following our successful
partnership in GSM and GPRS/EDGE."
Veiko Sepp, President, Ericsson Estonia, says: "We are happy that
our long-standing relations with EMT have reached a new level, and
we see it as an exciting challenge to bring new opportunities to
the Estonian mobile communications market. We hope that the combination
of new technology and an attractive mix of video, music and mobile
broadband services will thrill EMT customers and invite new content
providers to join the race in Estonia."
Ericsson's hosted service makes it possible for EMT to introduce
the latest content to its subscribers in an easy, speedy and cost-efficient
manner. Ericsson ensures the delivery of the service whilst EMT
will be able to focus on core business and customer relationships.
Ericsson and EMT have built a strong partnership over the last
decade. Ericsson has previously been selected by EMT as sole supplier
of GSM Core and Radio Network, including GPRS/EDGE.
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